AI in Events
AI Agenda Builder

Virtual Event

IBM - THE TECHNOLOGY FORUM

IBM - THE TECHNOLOGY FORUM

IBM Technology Forum was envisioned as a hybrid experience and focused on merging the physical event hosted in Mumbai with the same extended to a virtual event to foster deeper engagement. Hosting 150+ participants, the event brought together industry professionals and technology leaders through a connected format. Sonata, Veracitiz, Lauren, and Dynacon were the four booths, and their purpose was to serve as interactive hubs, supported by a smart lead capture system powered by the YZ App. The intent was to drive meaningful conversations, capture qualified insights, and elevate event impact through a tech-enabled, people-first approach.

Challenges

  • Streamlining lead capture across both physical and virtual touchpoints
  • Empowering booths to assess lead quality with minimal friction
  • Providing a centralized view of performance across formats
  • Maintaining consistency in experience for on-ground and remote attendees

Solutions

  • Deployed the YZ App on tablets with dedicated lead capture features
  • Enabled QR code scanning on delegate badges for swift data entry
  • Captured lead type, interest level, and contextual notes at each booth
  • Integrated a live dashboard to monitor booth activity in real time

Outcomes

  • 40+ verified leads generated across all booths
  • Consistent and smooth lead collection across hybrid formats
  • Improved readiness for targeted post-event engagement
  • Set a benchmark for unified experiences in hybrid tech forum
More on Virtual Events
  • Client IBM
  • IndustryTechnology, Enterprise Solutions, Hybrid Events
  • Services Internal employees across regions and roles, including Spanish-speaking staff, executive leadership, and remote healthcare professionals
  • Target Audience Industry professionals, technology leaders, enterprise decision-makers
  • Vosmos Impact
    • Created a connected hybrid format integrating on-ground and virtual audiences
    • Enabled 150+ participants to engage seamlessly across booths and sessions
    • Empowered exhibitors with smarter lead capture and qualification tools
    • Delivered real-time performance visibility via a live dashboard
  • Key Solutions Delivered:
    • Deployment of YZ App on tablets for lead capture
    • QR code scanning for instant delegate data entry
    • Booth-level capture of lead type, interest, and notes
    • Integrated dashboard for real-time monitoring and analytics
Feedback

Feedback